Services breakdown

Pre-Production

We meet and identify your objectives (specific needs, brand qualities, and boundaries), target audience, key messaging, and desired outcomes/distribution channels for the video.
Key Messaging: Includes the main story components (the meaning, the challenge, and the dream) and the company’s mission, vision and core values.
Brainstorm concepts, and create a script and/or storyboard that outlines the visual and narrative structure and emotional mood of the video.
Here we write up a script or outline that effectively communicates your message within 60 seconds with the minimum amount of unnecessary context. We choose whether this script is conveyed via on-location interviews and/or with a voice over (sometimes a hybrid is necessary). The script will include the key messaging.
Create a visual style and design elements that align with your brand messaging.

Depending on your specific needs, we test and select voice over actors and/or select key talent (ex: CEO, Founder, and other C-Suite members) to be interviewed.
Identify the appropriate locations for filming (as needed).
Capture the necessary footage based on the approved concept and script, and conduct and record interviews that convey the key messaging.
Record any other additional voice-over narration, dialogue, or sound effects (as needed).